You may have heard of a for-profit corp and a non-profit corporation...but there's a good chance you haven't met B yet.
It's a fascinating and innovative approach to addressing the challenge of marrying social considerations with the inherent duty of a business corporation to create profit for its shareholders.
But don't take my word for it...you can learn more about what a B corp is in their intro video:
A B corporation is one that integrates business objectives with social standards and sustainability considerations.
B corporation certification requires meeting specific criteria with regards to:
- transparency
- social & environmental performance
- enhanced legal accountability
- documentation & business practices
It's a fascinating and innovative approach to addressing the challenge of marrying social considerations with the inherent duty of a business corporation to create profit for its shareholders.
But don't take my word for it...you can learn more about what a B corp is in their intro video:
