Wednesday, March 2, 2011

Meet the B Corporation

You may have heard of a for-profit corp and a non-profit corporation...but there's a good chance you haven't met B yet.

A B corporation is one that integrates business objectives with social standards and sustainability considerations. 

B corporation certification requires meeting specific criteria with regards to:
  • transparency
  • social & environmental performance
  • enhanced legal accountability
  • documentation & business practices

It's a fascinating and innovative approach to addressing the challenge of marrying social considerations with the inherent duty of a business corporation to create profit for its shareholders.

But don't take my word for can learn more about what a B corp is in their intro video:

Read on:

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