An apt depiction about the trial-and-error process of social innovation—from having the idea to testing, learning, failing, re-envisioning, until getting to a viable product. The challenge often is that we don’t know where in the graph we are.Are we bracing to withstand the “dark night” of social entrepreneurship or is that still ahead and we are only in the “it’s very hard” phase. Maybe we are in the ‘keep trying’ phase and just have to stay in the game a little longer.Perseverance (and a great idea) seem to make up the secret sauce here.

This infographic was originally published in the Nonprofit Quarterly and created by by David Brown, of Brown Performance Group, with Jon Pratt and Ruth McCambridge, and illustrated by Jim Atherton.

credit: NPQ



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