Entries by neetal

the oprah effect

What do you call it when you make big life changes to “find your destiny” or “realize your true potential” or to answer a whisper that has been long-marinating? If you’ve lived in the past quarter-century of Oprah Winfrey, you may simply refer to it as the Oprah Effect. I’m always amazed when I get […]

Are We Consumers, Voters….or Both?

Walk into a grocery store these days and you will likely find that shortage of options is not an issue. Whether choosing flavors of bottled water or growing locale of a bushel of apples, you are the king, queen, and chief justice of choice.So what does that make you, me, and the billions of other […]

5 Buzzwords to Know in Social Enterprise

When delving into any field there is often special field-specific terminology that helps define and explain core concepts and ideas. Sustainable enterprise is no different. While attending the Sustainable Enterprise Conference I came across a few industry-specific buzzwords related to social enterprise, social entrepreneurship, and social innovation that were mentioned throughout the day. Here’s a […]

Meet the B Corporation

You may have heard of a for-profit corp and a non-profit corporation…but there’s a good chance you haven’t met B yet. A B corporation is one that integrates business objectives with social standards and sustainability considerations. B corporation certification requires meeting specific criteria with regards to: transparency social & environmental performance enhanced legal accountability documentation […]

Marketing, Aspirational-Style

TED stands for Technology, Entertainment, and Design and it is a pretty fascinating social innovation experiment aimed at sharing big ideas by thought leaders in those fields—and posting those talks online for all of us to glean something from.This is an interesting one by Melinda Gates. She explains the concept of aspirational marketing–using the ubiquity […]