Entries by neetal

Meet the B Corporation

You may have heard of a for-profit corp and a non-profit corporation…but there’s a good chance you haven’t met B yet. A B corporation is one that integrates business objectives with social standards and sustainability considerations. B corporation certification requires meeting specific criteria with regards to: transparency social & environmental performance enhanced legal accountability documentation […]

Marketing, Aspirational-Style

TED stands for Technology, Entertainment, and Design and it is a pretty fascinating social innovation experiment aimed at sharing big ideas by thought leaders in those fields—and posting those talks online for all of us to glean something from.This is an interesting one by Melinda Gates. She explains the concept of aspirational marketing–using the ubiquity […]