Jenny Kassan is a pioneering attorney in the social enterprise space. I first met her two years ago when she delivered an insightful presentation at the San Jose Green Business Academy. There, she detailed ways that social entrepreneurs can raise capital.When we met last, she recapped her involvement with the federal crowdfunding legislation (part of the JOBS Act), which at the time was still making its way through Congress. (See her Huffington Post article here). Since then, the bill has passed and is awaiting official rule details from the Securities and Exchange Commission (SEC).
Meet Jenny Kassan, a pioneering social enterprise attorney
Jenny is incredibly personable, experienced, and passionate about connecting law, sustainability, and small businesses to create socially responsible ventures. She is the CEO of Cutting Edge Capital (check out their great blog), and a Partner at Katovich & Kassan Law Group.
It was a sincere pleasure interviewing Jenny for Innov8Social. It was an opportunity to hear more about her path to social enterprise law, her interest in pushing for equity crowdfunding for non-accredited investors, her current work with creating new financial tools, and advice she has for individuals entering the social enterprise law and policy space.
Listen to the interview
A few interesting takeaways:
- After law school, Jenny became interested in community development
- Saw that law alone didn’t necessarily help individuals in disadvantaged communities—legal remedies do not always address the root of issues
- Completed a Masters in City Planning after law school
- Worked at community development nonprofit, Unity Council for 11 years, in the commercial district in Oakland
- Loves working with small business owners
- Joined John Katovich’s firm and worked to find new ways for small businesses to pursue financing
- Launched Cutting Edge Capital in 2011, focused on creative financing tools for social enterprises—with focus on raising funds from their communities
- Direct Public Offering (or investment crowdfunding) is a financial tool small businesses can use to raise funds: is legal, but must comply with strict legal compliance guidelines, open to accredited (wealthy) and non-wealthy investors
- Suggests law students interested in social enterprise law take classes and electives in corporate law subjects