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Interview with Tristan Pollock, Co-Founder of Storefront and SocialEarth [AUDIO]

One of the remarkable things I have noticed from speaking to many driven social entrepreneurs is that their current effort is usually not the first they have worked on.And judging by the experience of Tristan Pollock it is often not the last.I first had a chance to connect with Tristan and co-founder Erik Eliason when they were cultivating and growing social enterprise SocialEarth.

SocialEarth, a Platform for Social Enterprise Content

SocialEarth—overviewed here last year (“What is SocialEarth?“)—crowdsources social innovation news, narratives, and features from around the globe. It was founded by Tristan and Erik in 2009 to provide a dedicated platform for seasoned journalists and bloggers as well as those new to penning thought to blog for the purpose of sharing and learning about impact-related events and stories.

Their endeavors resulted in favorable traction among a burgeoning community of social innovators.  By 2012, the site featured 170 contributors from 25 countries, and had a fan following of over 13K Twitter followers and 14K Facebook fans. (Today, those numbers are up to 200 contributors, 23K Twitter followers, and 80K Facebook fans)

Cognizant of the challenges of running a journalism-rooted site, when Tristan and Erik received an offer in March 2012 by leading CSR content distributor 3BL–the co-founders decided to sign the dotted line. And that made way for a new adventure.

Storefront, Pop Up Retail

Within months of SocialEarth’s acquisition, the co-founders were developing an innovative new startup idea, this time focusing squarely on the sharing economy and retail marketplace. From disrupting channels of social news, the latest effort—Storefront—disrupts retail sales outlets.

Instead of committing to lengthy leases in single locations, Storefront allows retailers of all kinds (i.e. brick-and-mortar, online, and specialty stores) the opportunity to engage in short-term leases (including single-day!) in a variety of locations.

Storefront joins other startups in the “sharing economy” by championing “pop up” retail experiences. It provides the platform for retailers to connect with available space and provides ways to let audiences know about pop-up experiences nearby.

Meet Tristan

Tristan Pollock is located in one of the social entrepreneurship capitals of the world, San Francisco. He and Erik launched Tristan PollackStorefront just months after SocialEarth was acquired. This effort has been unique from SocialEarth in a few respects: 1) the topic is distinct; and 2) the funding path has been different. In their latest venture, Tristan and Erik participated in AngelPad, an accelerator program for startups. Their work caught the interest of angel investors including 500 Startups, Sandhill Angels, and Great Oaks Venture Capital. They ended up raising $1.6M in initial seed funding.

The funds are enabling the duo to grow their team and expand their operations to New York City and beyond.

After following Tristan and Erik over the past few years, it was exciting to be able to chat with Tristan about his personal journey to the social enterprise space and what he has learned from two startups with very different paths and areas of focus.

Listen to the Interview

 

Further Reading

Interested in learning more? Here are a few links to posts and articles about Tristan and Eriks’ startups. And, you can take a look at the cool time lapse video of one of the pop up shops in San Francisco below!

Storefront Gets $1.6M To Grow Its ‘Pop-Up Shop’ Marketplace For Short-Term Commercial Rentals [TechCrunch]
Making Renting A Store As Easy As Booking A Hotel Room [FastCo]
Q&A with Storefront Founder Tristan Pollock [The News Funnel]
What Launching in New York Means To Us  [Storefront Blog]

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Interview with Janelle Orsi, Executive Director of Sustainable Economies Law Center [AUDIO]

What does Janelle Orsi have in common with the Dalai Lama, Buckminster Fuller, Mahatma Gandhi, and Dr. Seuss? She joins them as one of 100 individuals named on the (En)Rich list of inspirational leaders whose work contributes to a sustainable future.

I was introduced to Janelle by Jenny Kassan last year—they both co-founded the Sustainable Economies Law Center (SELC) in 2009. Based in Oakland, California, SELC is a 501(c)3 nonprofit that provides legal resources, education, and advocacy to support more sustainable, localized, and just economies.

Meet Janelle Orsi, a leading attorney for the sharing economyJanelle Orsi

Janelle continues to actively run SELC, serving as its Executive Director. She also manages a law practice focused on meeting the needs of the sharing economy.  The sharing economy encompasses social enterprises, collaborative consumption startups, local food initiatives, cooperatives, and co-housing projects that are shifting the way we seek, use, and spend on products, services, and space.

How is Janelle a leading attorney in the space? She wrote the book on the topic, literally.

In 2012 ABA published her latest book, “Practicing Law in the Sharing Economy: Helping People Build Cooperatives, Social Enterprise, and Local Sustainable Economies”.

Listen to the interview

I had a chance to catch up with Janelle for the first time at a coffee shop in downtown Oakland, along with SELC staffer and law apprentice Christina Oatfield in 2012. More recently, we sat down to learn more about her path to social impact law, her interest in the sharing economy, and the future challenges and successes she envisions.

Key Takeaways:

  • Janelle was originally interested in defending juveniles in the court system
  • Her focus shifted after taking a transactional law class taught by Professor Bill Kell at Berkeley
  • She then looked at the types of organizations that impact change—and focused on shared resources (i.e. car-sharing, shared housing, food cooperatives, etc.)
  • She started her own practice in “sharing law” out of law school because this was an emerging field
  • She has been surprised by barriers encountered in sharing economy—regulations that were intended to protect, but don’t fit will in highly-collaborative, highly-democratic sharing initiatives
  • Has seen that even in the past 3 years, we have gone from not using the phrase “sharing economy” to an explosion of the use of the phrase. She foresees the sharing economy and social enterprise will bump up against the existing law, causing law to evolve to include these new ways of thinking of consumption and business.
  • Her advice for attorneys and law graduates interested in this field: start a law practice

 

SELC goal: raise $300K in 2013

SELC has some exciting projects it is working on, including building a legal apprenticeship program, hosting a regular “legal cafe” to make law more accessible to those in the community, and working on legislation to legalize cooperative housing. An overarching goal for SELC is to raise $300K in 2013.

Learn more in the cartoon (ahem, with narration and guitar by Janelle!)

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