Leading the session was Sean Hewens, IDEO.org’s Knowledge Manager + In-House Counsel
Sean started by asking a simple question to the audience…
Participants were asked to write 3 words they thought of when they heard the word “lawyer” on Post-its. The initial batch of responses was small…
…but definitely expanded as the evening continued.
The exercise was a great example of an emerging field, human centered design (HCD). It was especially meaningful to hear Sean’s perspective on the field since IDEO and IDEO.org have been at the forefront of developing human-centered design approaches and applying them to pressing world issues.
What is human-centered design (HCD)?
What is IDEO?
What is IDEO.org?
What are Sean’s tips for designing for law?
1. Never use Times New Roman
2. Use one space between sentences, not two
3. Learn the creative suite, to make documents appealing, compelling, “pretty”
4. Use Keynote instead of Power Point
5. Be visual, i.e. use Post-Its and other ways to visually map solutions
6. Remember, you are smart + you are creative!
How did Sean go from a traditional path of law into law + design?
So, he did. He and co-founder Ross Lohr launched Project Repat. The premise is that 90%+ of donated t-shirts and clothing is shipped to Africa. Project Repat would enter the local markets in Africa to reclaim t-shirts and re-sell in America, with 100% of proceeds given to the local African economies. Since its founding, Project Repat has shifted focus, you can read more in the update here.
Those experiences excited Sean to take his design + law approach to new frontiers, leading him to IDEO.org
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