Paper.li is a nifty web tool that lets you curate and publish content in a newspaper-like publication that can be sent out weekly, daily, or twice-daily. The application is free to use and takes just a few minutes to set up.
1. Find a specific niche. Considering the wealth of information bombarding online readers at any moment, look to make the scope of your paper.li publication focused and specific. Whether you are a social innovator focused on impact investing, clean water, poverty, green technology, or social innovation law–it is a good idea to ask what a person would gain from reading your online newspaper.
Here are a few examples of social innovation paper.li publications:
2. Look to relevant lists. Twitter lists can make for great content wells from which paper.li can draw. Take a look at any lists you are on and any you follow. There is an option on paper.li to include specific lists.
3. Feature power users. In your specific social innovation topic you may notice that you retweet a certain power user frequently or that certain users consistently include links to timely, relevant, content-rich articles squarely addressing a cause or social innovation solution. You can list single Twitter users as a paper.li content stream.
4. Follow the hash tags. Another way to capture relevant content is to list specific Twitter #tags for paper.li to survey. You can list multiple tags—but take a tour through Twitter and opt for ones that are more specific over general. For example, paper.li will likely glean more relevant content on social entrepreneurship law from #socentlaw than from #law.
5. Decide on Your Covered Topics (Hint: Think KIS). Also in the content realm you can choose from covered topics. These will turn into tabs of your online publication. There are over 15 to choose from. In times of massive choice, it’s often good advice to Keep it Simple (KIS). KIS can also apply to the distribution frequency–if you notice that publishing too frequently is just creating noise rather than useful, relevant curation—then cut back. Likewise, if your topic requires timely, frequent updates–then look to keep it updated accordingly.