5 Things You Should Know About #GivingTuesday

Social innovation is about recognizing a pain point, and innovating a solution. One could say that a pain point about the holiday season is finding ways to make donation and charitable giving go ‘viral’ the way Black Friday and Cyber Monday do.

5 Things You Should Know About #GivingTuesday

 

 

“We are engaging the Discover community in giving by offering a 2% match to donations to the national chapters of our charitable partners. We will also waive transaction fees to our charitable partners for donations made on #GivingTuesday. And finally, our cardmembers can donate their cashback bonus to our charitable partners and receive a 2% match”.

4) It embraces technology. Just like it’s cousin, Cyber Monday, Giving Tuesday is a product of 2.0 parents. While there may be a number of live in-person events recognizing the day—the real action will be online—on your Twitter feed and your Facebook Timeline. Look for your friends calling out their favorite causes and for corporations matching donations or making donations for each action that you take (i.e. liking a charity, commenting on a news item, or posting in support).

5) It’s real, innovative, and is calling…you ! In case you don’t have a favorite charity to support—I am happy to intro you to one of my favorite. Second Harvest Food Bank has been one of my go-to volunteer locations for the past few years. Well-run, it is a place where bulk food is donated, sorted, packaged, and redistributed—daily! It runs with an amazing efficiency and whether you spend an hour or a whole day volunteering there—your time will feel well spent.

For every photo or post on the Second Harvest Food Bank Facebook page, @LiveOps is donating $5 (or 10 meals) to the non-profit.

So, flex your viral social media muscles—and make it a successful #GivingTuesday!