The Ideation Behind a Social Enterprise
Meet Zack Rosenberg
Zack is not a first-time entrepreneur. He has founded websites such as Gimme20, which became a social & sharing network for health and fitness enthusiasts and SixDegreesofZR, which connected jobseekers and available jobs within Zack’s network. While the sites do not appear to be active, there are a number of references to them online. His work also spans roles at WebMD, Buzzfeed, and SmartBrief and he regularly writes and speaks about startup entrepreneurship.
Zack may be an encore entrepreneur, but his latest venture has taken him to new realms including social enterprise and ecommerce. He noted that as he dives deeper into ways to empower his platform to do good and do well, he has started becoming more aware of the broader social innovation community. When he attended his first Social Venture Network conference in New York earlier this year he was pleasantly surprised to engage with the strong community of social entrepreneurs who participated.
The tagline for DoGoodBuy.Us is “the marketplace for social good/s”. The site lets users search products using various parameters including, by the cause that the product supporters, by type of gift you are looking to give (i.e. for teachers, clients, babysitters) as well as by price point and type of item. Up to 50% of proceeds are donated to support poverty-eradication, access to food, healthcare, and environmental sustainability measures.
In his interview, Zack talks about his decision to form DoGoodBuyUs as a for-profit and the reasons for doing so. He also explores what is ahead, introducing the concept of crowdcommerce—which allow groups to support specific initiatives.