It is always fascinating to follow the ideation story of a social enterprise.

The Ideation Behind a Social Enterprise

Sometimes, the catalyzer is a clever innovation (i.e. “what if there was something that could do both…), or connecting to an untapped market (i.e. “If millions of people are already using mobile money, what if we…”). Still other times it is identifying a noted gap in what is available (i.e. “I can’t believe that they don’t have access to clean water…”)
In speaking to Zack Rosenberg, Founder/CEO of DoGoodBuy.Us it was clear that his social enterprise story started with a realization of what was missing–i.e. a robust online e-commerce platform to buy socially good products and support charities with each purchase. You can hear Zack recall the details of  the story behind DoGoodBuy.Us, more about the legal structure and business model behind his website, as well as his tips for social entrepreneurs in his audio interview below.

Meet Zack Rosenberg

Zack is not a first-time entrepreneur. He has founded websites such as Gimme20, which became a social & sharing network for Zach Rosenberghealth and fitness enthusiasts and SixDegreesofZR, which connected jobseekers and available jobs within Zack’s network. While the sites do not appear to be active, there are a number of references to them online.  His work also spans roles at WebMD, Buzzfeed, and SmartBrief and he regularly writes and speaks about startup entrepreneurship.

Zack may be an encore entrepreneur, but his latest venture has taken him to new realms including social enterprise and ecommerce. He noted that as he dives deeper into ways to empower his platform to do good and do well, he has started becoming more aware of the broader social innovation community. When he attended his first Social Venture Network conference in New York earlier this year he was pleasantly surprised to engage with the strong community of social entrepreneurs who participated.

DoGoodBuy.Us

The tagline for DoGoodBuy.Us is “the marketplace for social good/s”. The site lets users search products using various parameters including, by the cause that the product supporters, by type of gift you are looking to give (i.e. for teachers, clients, babysitters) as well as by price point and type of item. Up to 50% of proceeds are donated to support poverty-eradication, access to food, healthcare, and environmental sustainability measures.

In his interview, Zack talks about his decision to form DoGoodBuyUs as a for-profit and the reasons for doing so. He also explores what is ahead, introducing the concept of crowdcommerce—which allow groups to support specific initiatives.

Listen to the Interview

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