I had the pleasure of meeting and introducing Alejandro Velez and Nikhil Arora from Back to the Roots when they spoke at Sustainable Home & Organic Gardening stage at the 2011 Green Festival in San Francisco.  And while we worked through a few AV issues before they presented, I looked around to see the audience filling quickly. By the time we started the session I saw every seat filled with tens of people standing or sitting in the aisles to catch the action.I hadn’t heard about their adventures in mushroom farming which I soon came to see put me in a super-minority. As they talked the audience sat in close attention, clapping, laughing, and oohing with delight at their story, their journey, and their amazing and innovative product.Still Wondering, What is Social Innovation?It’s been 6 months since Innov8Social launched and my favorite question to answer (which also happens to be the most frequently asked one) still is so, what is social innovation again?

You can read a post about it here, but you see it in action below. Nikhil and Alejandro’s journey is the shiny example of how social innovation can reuse waste, how gardening and food production can be local, and how social cause can find an entrepreneurial outlet. It is not the story of every social enterprise or social innovator, but it showcases the untapped potential of connecting cause with business.

And as Nikhil and Alejandro emphasize below, you have to have the courage to ask the the unasked questions first….

The Courage to Ask: Alejandro Velez and Nikhil Arora speak at TEDxYSE 

Alejandro Velez and Nikhil Arora are the founders of Back to the Roots. This is their presentation at TEDxYSE:Unleashing Young Social Entrepreneurs on November 13th, 2010

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